Coordinating digital with direct mail leads to powerful results!
Increased website visits, when coordinating digital channels with direct mail.
The USPS spoke to marketing decision makers across four industries: retail, digital commerce, telecommunications and financial services. The myth: marketers aren't relying on direct mail. The fact: 30% of marketing budgets are being dedicated to direct mail with the primary goal to increase store visits and drive purchasing by coordinating digital and offline efforts in a micro-targeted way.