What We Do
We partner with retailers, service-based businesses and franchise organizations to develop the most targeted B2C marketing programs you can imagine. We're experts in finding the right data source, planning and executing production, creative services and tracking performance. Whether you're targeting existing customers or looking for new ones, we have the expertise to deliver results.
Some events in life make consumer spending super predictable. Things like having a baby, getting engaged or married, going off to college or becoming an empty-nester. We identify consumers during a lifestage event and send your message to them right at a time when they have a high propensity to buy your product or service.
New Homeowner Marketing
New homeowners are the most predictable of all life stage consumers. With over 18 years experience targeting this audience, we know which data performs the best, the timing for when to reach this consumer group and what offers will generate results.
We have been working with franchise organizations for the last 14 years, so we understand that cookie-cutter doesn't work for franchisees who are passionate about their business. Our expertise is in developing individual as well as national campaigns. We create economies of scale so your franchisees can control their costs and we provide custom, individual service.
Online Browsing Behavior
Let's face it, the digital space is full of visual noise and our email in-boxes are cluttered. You know what isn't cluttered? Your mailbox. Now we can target consumers with a relevant offer at a time when we KNOW they're looking for your product or service... because they've been browsing for it online. With daily updates to this postal data source, you can be even more targeted than ever before.
EDDM is the least expensive direct mail campaign available, because there's no list cost and your postage expense is minimal. If you want to target every household with a specific carrier-route, EDDM may be a good option for your business.
Don't send direct mail addressed to someone's dog. 'Nuff said.