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    New homeowners buy furniture: What you could learn from Wayfair, Pottery Barn and Crate&Barrel
    Jennifer
    • Feb 11, 2020
    • 2 min

    New homeowners buy furniture: What you could learn from Wayfair, Pottery Barn and Crate&Barrel

    If you're in the retail world, you already know that the move event triggers spending in certain categories like furniture, accessories, ...
    17 views0 comments
    Stop wasting money on undeliverable mail.
    Jennifer
    • Jan 20, 2020
    • 2 min

    Stop wasting money on undeliverable mail.

    No matter how great the creative or how strong the offer, if your mailpiece never sees the inside of a mailbox, you have zero chance of h...
    8 views0 comments
    Case Study: why furniture retailers should target new homeowners.
    Jennifer
    • Sep 25, 2019
    • 1 min

    Case Study: why furniture retailers should target new homeowners.

    #newhomeowners #directmail #furnituretoday
    5 views0 comments
    Intent Marketing: Your B2C direct mail campaign just got a whole lot better.
    Jennifer
    • Mar 15, 2019
    • 2 min

    Intent Marketing: Your B2C direct mail campaign just got a whole lot better.

    Finally, the right message and the right offer... at precisely the right time. Imagine you could see what everyone on the internet was in...
    19 views0 comments
    How will the postage increase impact your bottom line?
    Jennifer
    • Jan 7, 2019
    • 2 min

    How will the postage increase impact your bottom line?

    Postage rates will increase Sunday, January 27th 2020. Consumers, not marketers, are the ones more likely to be impacted by the upcoming ...
    9 views0 comments
    Sending mail to dogs, and other customer data snafus.
    Jennifer
    • Nov 27, 2018
    • 3 min

    Sending mail to dogs, and other customer data snafus.

    Yes, this image is a real direct mail piece... mailed to a dog. I would have been really embarrassed if we sent mail to someone's pet, bu...
    55 views0 comments
    Life-stage events trigger predictable consumer spending
    Jennifer
    • Nov 1, 2018
    • 2 min

    Life-stage events trigger predictable consumer spending

    Timing is everything. Most marketers understand their target audience and know what types of offers will trigger a purchase. But that's n...
    20 views0 comments
    Brands are over-exposing themselves in the digital world.
    Jennifer
    • Oct 29, 2018
    • 2 min

    Brands are over-exposing themselves in the digital world.

    You know what's less cluttered these days? Mailboxes. According to Forbes, digital marketing experts estimate that most Americans are exp...
    12 views0 comments
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