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New homeowners buy furniture: What you could learn from Wayfair, Pottery Barn and Crate&Barrel
If you're in the retail world, you already know that the move event triggers spending in certain categories like furniture, accessories,...
Jennifer
Feb 11, 20202 min read
Stop wasting money on undeliverable mail.
No matter how great the creative or how strong the offer, if your mailpiece never sees the inside of a mailbox, you have zero chance of...
Jennifer
Jan 20, 20202 min read
Case Study: why furniture retailers should target new homeowners.
#newhomeowners #directmail #furnituretoday
Jennifer
Sep 25, 20191 min read
Intent Marketing: Your B2C direct mail campaign just got a whole lot better.
Finally, the right message and the right offer... at precisely the right time. Imagine you could see what everyone on the internet was...
Jennifer
Mar 15, 20192 min read
How will the postage increase impact your bottom line?
Postage rates will increase Sunday, January 27th 2020. Consumers, not marketers, are the ones more likely to be impacted by the upcoming...
Jennifer
Jan 7, 20192 min read
Sending mail to dogs, and other customer data snafus.
Yes, this image is a real direct mail piece... mailed to a dog. I would have been really embarrassed if we sent mail to someone's pet,...
Jennifer
Nov 27, 20183 min read
Life-stage events trigger predictable consumer spending
Timing is everything. Most marketers understand their target audience and know what types of offers will trigger a purchase. But that's...
Jennifer
Nov 1, 20182 min read
Brands are over-exposing themselves in the digital world.
You know what's less cluttered these days? Mailboxes. According to Forbes, digital marketing experts estimate that most Americans are...
Jennifer
Oct 29, 20182 min read
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