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Feb 11
2 min

New homeowners buy furniture: What you could learn from Wayfair, Pottery Barn and Crate&Barrel

If you're in the retail world, you already know that the move event triggers spending in certain categories like furniture, accessories, ...

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Stop wasting money on undeliverable mail.

Jennifer

Jan 20
2 min

Stop wasting money on undeliverable mail.

No matter how great the creative or how strong the offer, if your mailpiece never sees the inside of a mailbox, you have zero chance of h...

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Case Study: why furniture retailers should target new homeowners.

Jennifer

Sep 25, 2019
1 min

Case Study: why furniture retailers should target new homeowners.

#newhomeowners #directmail #furnituretoday

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Intent Marketing: Your B2C direct mail campaign just got a whole lot better.

Jennifer

Mar 15, 2019
2 min

Intent Marketing: Your B2C direct mail campaign just got a whole lot better.

Finally, the right message and the right offer... at precisely the right time. Imagine you could see what everyone on the internet was in...

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How will the postage increase impact your bottom line?

Jennifer

Jan 7, 2019
2 min

How will the postage increase impact your bottom line?

Postage rates will increase Sunday, January 27th 2020. Consumers, not marketers, are the ones more likely to be impacted by the upcoming ...

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Sending mail to dogs, and other customer data snafus.

Jennifer

Nov 27, 2018
3 min

Sending mail to dogs, and other customer data snafus.

Yes, this image is a real direct mail piece... mailed to a dog. I would have been really embarrassed if we sent mail to someone's pet, bu...

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Life-stage events trigger predictable consumer spending

Jennifer

Nov 1, 2018
2 min

Life-stage events trigger predictable consumer spending

Timing is everything. Most marketers understand their target audience and know what types of offers will trigger a purchase. But that's n...

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Brands are over-exposing themselves in the digital world.

Jennifer

Oct 29, 2018
2 min

Brands are over-exposing themselves in the digital world.

You know what's less cluttered these days? Mailboxes. According to Forbes, digital marketing experts estimate that most Americans are exp...

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