JenniferFeb 112 minNew homeowners buy furniture: What you could learn from Wayfair, Pottery Barn and Crate&BarrelIf you're in the retail world, you already know that the move event triggers spending in certain categories like furniture, accessories, appliances, carpet a...
JenniferJan 202 minStop wasting money on undeliverable mail. No matter how great the creative or how strong the offer, if your mailpiece never sees the inside of a mailbox, you have zero chance of having an effective c...
JenniferSep 25, 20191 minCase Study: why furniture retailers should target new homeowners.#newhomeowners #directmail #furnituretoday
JenniferMar 15, 20192 minIntent Marketing: Your B2C direct mail campaign just got a whole lot better.Finally, the right message and the right offer... at precisely the right time. Imagine you could see what everyone on the internet was interested in. If you ...
JenniferJan 7, 20192 minHow will the postage increase impact your bottom line?Postage rates will increase Sunday, January 27th 2020. Consumers, not marketers, are the ones more likely to be impacted by the upcoming postage increase. Th...
JenniferNov 27, 20183 minSending mail to dogs, and other customer data snafus. Yes, this image is a real direct mail piece... mailed to a dog. I would have been really embarrassed if we sent mail to someone's pet, but since it wasn't on...
JenniferNov 1, 20182 minLife-stage events trigger predictable consumer spendingTiming is everything. Most marketers understand their target audience and know what types of offers will trigger a purchase. But that's not enough, especiall...
JenniferOct 29, 20182 minBrands are over-exposing themselves in the digital world.You know what's less cluttered these days? Mailboxes. According to Forbes, digital marketing experts estimate that most Americans are exposed to around 4,000...
