How Millennials Respond to Direct Mail: A USPS Study
take the time to look through their mail.
Sure, millennials are glued to their devices but it's a total myth that digital channels are the only way to reach them. In fact, according to the USPS report How Millennials Respond to Direct Mail, 64 percent would rather scan mail for useful information than look at email.
If Millennials are an important part of your business, take a look at insights collected by the USPS and let's talk about how TMM Direct can develop a targeted approach to capturing more business from this audience... with direct mail!